The Broadmoor

The Broadmoor was originally designed by a prominent mid-century architect, and we wanted the branding to feel true to that history. The logo is based on vintage architectural renderings, paired with a 1960s-style typeface. We pulled the color palette straight from the terrazzo tile on the staircase inside. What started as a simple sign request became a full logo system—and this painted version now wraps the corner of the building, framed by 20-foot palms and a stretch of sky.