Roadrunner Property Care
Roadrunner Property Care is a short term rental management company based out of Tucson. When we met with Tatiana and Erich, they emphasized wanting a polished yet approachable vibe that would appeal to both local Tucsonans and corporate investors.
We went with a bold choice of font, something that stood out and had character. There are many businesses around Tucson with “Roadrunner” in the name, so we wanted to add an extra layer of distinction for them. The fonts are unique with a vintage vibe, but not too identifiable as of a certain era. The color palette consists of earthy tones - terra cotta, blush pink, and burnt orange. As Roadrunner expands to other cities, the color palette will change for each city to add a local flair.
For the imagery, we were inspired by the art style of linocut prints - where an image is hand carved, rolled with ink, and pressed onto paper. This leaves a wonderful natural texture that varies with each printing. We wanted the imagery to have an earthy, hand made feel, so this style worked perfectly. We intentionally designed the roadrunner to work as an image by itself, but also to work with interchangeable backgrounds. We began by designing a Tucson background, and as Roadrunner expands to other cities, we will design new backdrops inspired by the specific city.
We also created a pattern from roadrunner tracks that the client could use on their business cards, website, or other marketing materials.
With the Roadrunner project we were again able to provide multiple services. We designed their logo and painted interior and exterior murals at one of their Airbnb locations.
