Savaya Coffee Market
As long-time fans of coffee, we were delighted when owner Burc reached out to us to rebrand the company. Savaya has been serving premium quality coffee in Tucson since 2007, but Burc’s family history in coffee goes back to the mid 1500s. His many times great grandfather brewed coffee for Turkish royalty, and that knowledge was passed down to his grandmother, who passed it on to him.
Today, Savaya is a leader in the coffee industry in research and development, quality certification, building farmer relationships, and educating customers. Our goal was to create a new brand familiar enough to long time Savayans, but representative of Savaya’s rich family legacy and commitment to excellence.
We chose to keep the logo lower case, both for familiarity and to imply a humble and approachable personality. We shifted the color palette from a bright lime green to a more mature and authoritative deep muted green paired with cream, opaline blue, and ochre. The brand uses gold accents to indicate a high level of quality and value, and the elegant coffee flower emblem subtly references a crown.
In addition to the branding we had the opportunity to provide Savaya with all of our services. We created a new logo, redesigned their packaging, installed their logo in gold leaf on their entrance door, painted murals, and designed the interior of their latest location.
Savaya was a very satisfying and enjoyable project which we are extremely proud of as we were able to showcase our entire creative range.