Sutcliffe Floral
Our branding design for Sutcliffe Floral in Flagstaff, Arizona will always be one of our most meaningful. When owner Kelly approached us to paint a mural on her building, we learned that her shop had been open for 80 years! To celebrate that legacy, she also wanted to do a full rebrand. We enthusiastically said “We can help!”
We asked Kelly what her, her husband, and their three daughters’ favorite flowers are and incorporated those 5 blooms as the centerpiece of the mural. We then carried over their daughters’ favorite flowers as the illustration in their branding. Customers may never know about this hidden meaning, but for Kelly to see her daughters represented in the shop’s logo was a way to have her family close to her every day.
